Important Application Information Below. Please read carefully before proceeding to the Street Pole Banner Application.
The applicant shall procure and keep in full force and effect for the duration of the banner installation, minimum insurance written by an insurance company approved by the State of Texas and acceptable to the city and issued in the standard form approved by the Texas Department of insurance. All provisions of each policy must be acceptable to the city and name the City of Dallas and its officers, employees and elected representatives as additional insured. Insurer must provide a Waiver of Subrogation to the City of Dallas, its officers, employees for bodily injury (including death), property damage or any other loss. A Certificate of Liability Insurance must be submitted before permit is released.
Please refer to the Street Pole Banner Insurance Requirements for a complete list of requirements.
Additionally, if applicant is hiring a subcontractor to handle the installation, maintenance and removal services for the banners, the applicant is required to ensure its, subcontractors, laborers, materialmen and suppliers meet all Street Pole Banner guidelines, specifications and comply with all city ordinances.
Street pole banners must be in accordance with the requirements of the Dallas City Code, Ch. 51A. Street pole banners must also meet the sign construction and design standards in the Dallas Building Code.
Banners are permitted on street light poles as long as the banners and their hardware meet the sign construction and design standards contained in the Dallas Building Code (51-A) and comply with all applicable requirements, laws & ordinances.
Requirements include, but are not limited to the following regulations;
- A banner must display a pre-approved promotional message, a welcome message, or generic graphics. No sponsorship identification is permitted on a banner.
- No more than 10 percent of the effective area of a banner may contain a welcome message that identifies and greet a group using city property in accordance with a contact, license, or permit.
- Up to 10% of the effective area of a banner may contain the word(s) or logo(s) that identify a sponsor of a cultural event or activity if the sponsor’s name is part of the name of the activity or event.
- A banner having either a promotional message or a welcome message may not be erected more than 90 days prior to the beginning of the advertised activity or event, and must be removed no later than 15 days after that activity or event has ended.
- The sign hardware may be left in place between displays of a banner.
- A banner and its sign hardware must:
- be mounted on a pre-approved streetlight pole;
- be at least 12 feet above grade, unless it overhangs a roadway, in which case it must be at least 15 feet above grade;
- be made from weather-resistant and rust-proof material;
- do not project more than 3 feet from the pole onto which it is mounted;
- not exceed 20 square feet in effective area (SEC.51A-7.914) and do not exceed 50 square feet in effective area (SEC51-7.1729);
- the maximum number of street light banner is two per pole, with each banner on opposite sides of the pole;
- Banners shall not interfere with emergency equipment, including fire, police, medical, electrical, commercial vehicles and trucks or bus transportation;
- No sign permit or certificate of appropriateness is required to erect or remove a banner (ord. Nos 21404;24606;24925)
INSTALLATION, MAINTENANCE AND REMOVAL
The client is responsible for the installation, maintenance and removal of the banners. It is recommended the applicant retain the services of a private contractor.
If applicant is hiring a subcontractor to handle the installation, maintenance and removal services for the banners, the applicant is required to ensure its, subcontractors, laborers, materialmen and suppliers meet all Street Pole Banner guidelines, specifications and comply with all city ordinances.
For installation, banners must be attached to banner hardware, which must be attached to the street light poles with proper banding materials. Applicants are advised that street light poles cannot be penetrated or altered in any manner by the installation or removal of banners or banner hardware.
To facilitate traffic and parking management during installation, the applicant and/or the installation company must coordinate the specific dates and times with the Office of Special Events. Installation vehicles must display amber strobes lights while installing and removing banners.
To ensure banners remain safe and attractive, the applicant is responsible for monitoring and maintaining the banners at all times. If a problem unrelated to public safety exits, the applicant is required to remove, replace, repair, or otherwise correct the problem within 48 hours of notice. If a public safety-related problem is discovered, the applicant must act immediately to correct the problem, and if it fails to do so, the City of Dallas may act to correct the problem at the expense of the applicant.
Any permanent banner or hardware that is moved or removed during the installation shall be put back in place once banners are removed. Any damage to the banner hardware or streetlight poles shall be reported to the Office of Special Events.
The following provisions are in place to allow for the demand of requests the city incurs for banners associated with special events.
- All Banner Permits are good for 60 consecutive calendar days.
- Block numbers must accompany the application. An application without the street block numbers does not begin the permit process.
- The permit process is a minimum of 10 days.
- Must supply all required materials to OSE before releasing the permit.
- Banner Graphics
- Authorization from Oncor
- Installation Company Contact Information
- An applicant cannot submit more than one application at a time. Two weeks prior to the end of an existing permit a renewal request can be submitted to the Office of Special Events.
- A renewal request may be submitted to OSE three weeks, but no later than two weeks prior to an existing permit expiration date. Renewals are subject to the $30.00 process fee and regular per pole cost. The permit renewal may not exceed an additional 60 days. Street pole banner permits can be renewed for a maximum of one year. All applicable fees will be assessed in 60 day increments.
- If the block numbers submitted are not available, the applicant will have 48 hours to resubmit new pole numbers. If replacement block numbers are not submitted within 48 hours the permit will be produced with the available poles.
- Arts District – Must be a venue in the district or Arts related event to utilize poles in the Arts District.
- Downtown Area – Main, Commerce, Lamar, Griffin and Elm Streets – OSE will determine signature events that have first right of refusal on Oncor poles. All other request will be on a first-come, first-serve basis.
DENIAL OR REVOCATION
The Office of Special Events shall deny or revoke a Street Pole Banner Permit if the applicant makes a false statement of material fact on the application or fails to comply with or the activity is in violation of any provision of the Street Pole Banner Permit, or any other applicable law. The Street Pole Banner Permit shall also be denied or revoked f the special evens manager, convention and events director, chief of police department, or the chief of the fire department determines the activity poses a serious threat to public health, safety or welfare. The Office of Special Events shall deny a permit if the event owes any outstanding fees or taxes to City of Dallas.
If a Street Pole Banner Permit is denied the applicant will be notified via email by the OSE. If a Street Pole Banner is revoked, the Office of Special Events shall notify the applicant by phone and by certified mail, return receipt requested, notice of the denial or revocation and of the right to an appeal and instructions on how to file an appeal with the Permit and License Appeal Board.
OFFENSES OR PENALTIES
An applicant/person commits an offense if he/she commences or conducts a street pole banner, a special event or commercial filming activity without a Street Pole Banner Permit, Special Event Permit or Commercial Filming Permit or in violation of any provision of the Street Pole Banner Permit, Special Event Permit or Commercial Filming Permit, Chapter 42A, “Special Events” of the Dallas City Code or any other applicable law.
Each offense is punishable by a fine not to exceed $2,000 for each violation of a provision governing fire safety, zoning, public health, sanitation, including dumping of refuse, and $500 for each violation of all other provisions.
As a condition of a Street Pole Banner Permit being issued, the permit holder agrees to indemnify, defend and hold harmless the City of Dallas and all of its officers and employees against any and all suites, causes of action or claims for injuries, damages, costs and expenses to persons or property, whether public or private, that may arise out of, or be constituting a part of the special event, or any activity constituting a part of the special event, or any act, omission or misconduct of the permit holder or his agents, representatives, contractors, or employees. The permit holder agrees to discharge any and all judgments that may be rendered against the City of Dallas or its officers and employees in connection with any suit, cause of action or claim after the judgment becomes final and unappealable.
By clicking the link you agree that you have read and understand the legal text above and assume full responsibility for the terms and requirements outlined.
“As of July 3, 2018, Dallas OSE will no longer permit street pole banners along numbered highways maintained by TxDOT. Some of the most well-known TXDOT highways in Dallas include Northwest Highway (Loop 12); Harry Hines Boulevard (354); Preston Road (289); and Garland Road (78). Please note, Google Maps identifies all numbered highways. This may impact the overall available inventory of street light poles – specifically the highly sought after and highly traveled thoroughfares of Dallas.”
I agree to these terms and would like to continue to the Street Pole Banner Application. Applications are required no less than 30 business days prior to the installation date. Submission of an application under this timeline does not guarantee a permit.