Street pole banners, in conjunction with permitted special events, can be temporarily installed on select TXU light poles within the city limits. The purpose of the banner program is to add life and color to the city’s streetscape, while at the same time, promoting special events and other cultural or sporting activities of benefit to the city. The City Code Ordinance, Chapter 51A, Article 7 governs sign regulations and street pole banner activity in the city. The information provides eligibility requirements, application and approval procedures and applicant responsibilities. For additional information or questions, please contact the Office of Special Events at 214-939-2701.
Banners may be displayed for up to 60 consecutive days in a calendar year
- Banners must be at least 30-31 inches in width and 100 inches length
- Banners may not be any longer than 20 square feet in area
- No more than 10% of the banner may be used for identification (name/logo) of an event sponsor
- Banners must be constructed of lightweight, pliable and durable fabrics especially designed for outdoor display and use (wind slits are required)
- Banners must be attached to pre-approved metal street light poles capable of withstanding wind loads generated by banner attachments (poles with traffic signals are not eligible)
- Banners must be at least 12 feet above grade, unless it overhangs a roadway in which case it must be at least 15 feet above grade
- Banners must not project more than three feet from the pole onto which it is mounted
Banners in association with a special event activity authorized under Chapter 42A of the Dallas City Code are eligible for placement, including but not limited to, art shows, concerts, festivals, major sports celebrations, parades and runs. Please note, the placement of banners for the purpose of commercial advertising is not allowed as a part of this program.
Application and Approval Process
The application for a Special Event Permit authorizing the placement of banners must be submitted to the Office of Special Events at least 45 days prior to the proposed special event activity. A $30.00 processing fee is due at the time of application submittal. A $40.00 late fee is assessed to all applications not received within 45 days of the special event activity. A $40.00 fee is accessed for each change made to the application during the 45 day processing period.
As part of the application, the applicant shall provide banner information on scheduling (installation and removal), size, block number location, total number of street light poles within the block, sample graphic design artwork, and sponsor identification.
Following a preliminary review of the application, the Office of Special Events will immediately notify the applicant if there are any problems, including scheduling or location conflicts. The banner request information is then distributed to relevant city departments for review and comment. If there are no conflicts from the city departments, a Banner Permit approving the placement of banners will then be issued. A permit will not be released from the Office of Special Events without the written approval from Oncor for the use of the poles and a copy of the artwork.
Installation, Maintenance and Removal
The applicant is responsible for the installation, maintenance and removal of the banners. It is recommended the applicant retain the services of a private contractor.
For installation, banners must be attached to banner hardware, which must be attached to the street light poles with proper banding materials. Please be advised, street light poles cannot be penetrated or altered in any manner by the installation or removal of banners or banner hardware.
To facilitate traffic and parking management during installation, the applicant must coordinate the specific dates and times with the Office of Special Events.
To ensure banners remain safe and attractive, the applicant is responsible for monitoring and maintaining the banners at all times. If a problem unrelated to public safety exits, the applicant is required to remove, replace, repair, or otherwise correct the problem within 48 hours of notice. If a public safety-related problem is discovered, the applicant must act immediately to correct the problem, and if it fails to do so, the City of Dallas may act to correct the problem at the expense of the applicant.
Similar to the installation phase, the applicant must coordinate the specific dates and times of banner removal with the Office of Special Events to facilitate traffic and parking management. Any permanent banner or hardware that is moved or removed during the installation shall be put back in place once banners are removed. Any damage to the banner hardware or streetlight poles shall be reported to the Office of Special Events.
A $500 refundable deposit is required to cover costs in case of noncompliance (e.g. damaged banners are not repaired, banners are not removed in a timely manner, banner hardware is damaged or lost, etc,) and must be provided separately from all other fees. The deposit will be refunded following the removal of banners, the determination that the applicant is in compliance with all requirements, and written notification from the applicant stating that banners have been removed. In addition to the $30 processing fee, the following fees are required for extraordinary city expenses related to the monitoring and compliance of the banner program:
For-Profit Organization – $20/pole
Non-Profit Organization – $10/pole
Refundable Deposits – $500
Permit Processing Fee – $30
The applicant shall procure and keep in full force and effect for the duration of the banner placement commercial general liability insurance written by an insurance company approved by the State of Texas and acceptable to the city and issued in the standard form approved by the Texas Department of insurance. The commercial general liability insurance must be provided with combined single limits of liability for bodily injury and property damage of not less than $1,000,000 for each occurrence, and it must list as certificate holder the City of Dallas and as additional insured the City of Dallas, its officers, employees and appointed representatives. All provisions of the policy must be acceptable to the city and name the city, it officers and employees as additional insured.
It is important to note, many of the street light poles in Dallas commonly used for the placement of special events banners are owned by ONCOR/TXU Electric and not the City of Dallas. If an applicant proposes to place banners on street light poles owned by ONCOR/TXU Electric, the Office of Special Events will notify the applicant of the requirement to contact and seek necessary approval from ONCOR/TXU Electric.
CES-FRM-340, Rev. 1, Eff. 06/03/13